About Us

Founded in Palo Alto, California, we are an Asian American streetwear brand exploring the space between worlds, between waking and dreaming, the physical and spiritual, tradition and modernity.

Our work draws from Asian ancestral practices, the ritual of burning incense, Asian folklore, altered states of consciousness, and the stories that have traveled across generations. We are inspired by myths, spirits, superstitions, and oral traditions from across Asia, as well as the ways these narratives evolve when viewed through a contemporary and Western lens. As children of multiple cultures, we are interested in the overlap: where old beliefs meet new realities, and where heritage is continuously reinterpreted.

Smoke is the central motif throughout our body of work. Inspired by the smoke of burning incense, it symbolizes the connection between reality and the unseen, a bridge between the living and the spiritual, the present and the ancestral. It carries memory, intention, and stories beyond what can be touched or explained.

Through clothing, we tell stories rooted in Asian cultural memory while embracing the influences that shape our lives today. Our pieces exist in the in-between: where East meets West, folklore meets streetwear, and the tangible meets the intangible.